Once again, my head is spinning. 5:00pm 1/17/2015: Not much is happening now, they're still in the hotel. My PI is staking out for one other hour till he has to go. The updates
will get slower and they might pick up in the evening if Jenny comes home or if I get more texts. They're supposed to be spending the night there but who knows. The update post I post on Monday/Tuesday may have all of the "juicy" particulars, so check my profile then to see how it all goes down.
I think a lot of it has to do with being absolutely transparent and open with our clients and doing what we can to create that feeling of community. I know I’m just circling here, but Jimmy: I think it’s critical for us just as it’s completely, on top of having a completely unique product, we also have a completely unique story. We also do a very large part of the construction out of our garage, which not a large number of companies, as a minimum in our space, do. There’s various T shirt businesses that screen print in their garage. There’s a number of other do it yourselfers obtainable, and I know the industry’s filled with that, but as far as headwear, there’s no one really doing what we’re doing. I think it's completely one unique aspect of it that has helped us in that sense. Another great thing that I neglected of the reply to the old question that I think I want to bring up right now is how we’ve been capable of create such a strong bond with our company is not just the one to one interactions but something I type of stole from Disney, so please don’t sue me, anyone from Disney listening here, but developing magic moments. I read about how at Disney Land supposedly, maybe I’m wrong here, but most, if not all, of the personnel at Disneyland have unique permission to make magic moments for their guests. The story of that that struck me was a girl was in the gift shop, and an alternate girl was getting head to toe princess outfit made for her or whatever, bought for her. This girl whose family undoubtedly couldn’t afford that was watching. She’s like, “Mommy, why can’t I get the entire princess dress or setup? ” A Disney employee heard this and long story short got that little girl set up with a head to toe princess outfit as well, and I think got to have her go meet one of the vital princesses after the parade. Long story short, they created a magic moment for that kid. Keeping that mind with Findlay, every interaction I have with a buyer, be it in person, or online, or on social media, or buyer carrier or anything, I try to do what I can to create that magic moment, create that helpful experience where they’ll look back on it and be like, “Oh, yeah, that was the company that I told them I needed a hat for my son’s birthday it truly is in 2 days and that they overnighted it to me and gave me a free pair of sun shades with it. ” Just every little interaction, we try to do what we can to make it at least a miracle and a positive adventure. If that’s a cost to us, we lost a lot of money by doing that, but at a similar time it’s almost any individual, if they’re going to mention anything about Findlay, will have some form of valuable experience in that sense. If not, we do what we can to make that happen. Felix: Yeah, and this concept of magic moments calls for long run pondering. You alluded to this by saying that it’s cost you money that perhaps you haven’t recouped quickly, and I’m sure you don’t even focus on it this way, but the ROI on it right off the bat will not be useful. How do you justify this variety of long run thinking in place of just specializing in the quick term gains on how do I maximize ROI for my clients? Again, magic moments, like you’re saying, calls for not just effort, but you got to pay attention on your end. It calls for a large number of energy from yourself, and obviously it definitely does require some money, too, if that’s required to create this magic moment. How do you justify in your brain and to focus more in this long run method instead of again on the fast term gains? Jimmy: I’ll answer that 2 ways. 1, if we reduce to rubble someone’s order, anything’s wrong, that any one has any bad experience at all with us, we’ll go above and beyond to fix that challenge and lead them to at an advantage than they might have if we just did it right the primary time. In that sense it’s really easy because I examine it as okay, we had a person who had a bad experience as a result of we tousled or anything came about for whatever reason. We want to make this right. We need to turn a negative to a positive and not only just a favorable but a brilliant advantageous, so what can we do? We’ll give them money back, we’ll give them store credit, and we’ll fix it, or whatever version that seems like the proper combo there. That’s one way where it’s really easy. Okay, this guy had a poor adventure, and I want to make it negative, but the other way to answer that's the person that already is that we didn’t do the rest wrong, and they’re already satisfied, but let’s say we’re working a trade show, and we run into a person who’s like, “Oh, yeah. I’ve been buying your hats from day 1. Here’s the hat I bought from you guys the first month you came out. This is one of the oldest hats in life. ” As a way to reward that guy for his loyalty, we’ll like, “Choose any hat you notice here. You could have it. ” That’s going to extra dedicate that person to our brand and keep them coming back as a future purchaser. Felix: Yeah, that is smart. I think it definitely does pay off. Especially if you’re beneficial your most loyal clients anyway, it’s definitely going to, again, pay off sooner or later. Kdka Snapchat Hacking
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